Boring Products, Fun Ads
The complete course for
creating B2B tech ads that
stand out and outperform
So, most B2B ads look like this
cringe
high CAC
generic
But your product deserves better
And I'll show you how to create ads like
these, even with zero production budget:
Learn the exact system I've used for dozens of brands, from startups to billion-dollar companies.
3.5 hours of video
60 bite-size lessons spread across 11 chapters. Packed with practical tips. Zero fluff.
33 ad recipes
Step-by-step techniques with exclusive B2B examples that will help you create great ads no matter the brief or budget.
11 exercises
Complete them all, and by the end of the course you'll have at least three polished ads, guaranteed.
- Why SaaS is more sexy than soda.
- Meme ads: Low cost, high conversions.
- Minimum viable ads: Test before producing.
- The age of Brandformance: Grow your brand while driving results.
- My process for learning tech products inside and out.
- Analogies: the bridge between the digital and the real world.
- A PR approach to B2B influencer marketing.
- Brainstorming 101: get more ideas in less time, all the time.
- Win your users' hearts by throwing rocks at their enemies.
- Villain Hunt Workshop: 6 types of villains in brand storytelling and how to find yours.
- How and when to bash your competitors (Incl. David vs. Goliath & Cold War Principles).
- Bonus: a 1-hour DIY workshop template.
- Create relatable ads that make users feel seen.
- The 12 side-by-side comparison frameworks.
- Join trends with topical and real-time ads.
- Turn product benefits into thumb-stopping visuals.
- The Phrase Pool: never run out of copy ideas.
- 2 simple copywriting techniques for headlines so good, you won't need an image.
- Reduce cognitive load with the "Clear or Clever" rule.
- Recycle copy to save time instead of writing more of it.
- The Butterfly Effect: When your benefit creates a new problem.
- Visual Hyperboles: How to exaggerate without lying.
- Make fun Infographics with the "Serious but Silly" technique.
- Reductionism: a framework for zero fluff ads.
- Trigger ideas on demand with visual mind maps.
- Punchline layout: tell a story in a single frame.
- Never waste your captions again.
- Start with where: 116 settings for your ads that are not an office.
- Turn your static ads into production-ready video scripts.
- How to write an ad synopsis.
- Write and format your scripts with AI even without any scriptwriting experience.
- Create visual storyboards that will help you present your ads.
- Personification: Bring your product to life with a Character Questionnaire.
- Use the power of pop culture symbols. Bonus: 250+ cultural homage ideas.
- Create ads that activate the reader's senses.
- Reverse World: Create a parallel universe to tell surprising stories.
- Review mining: 85 keywords that will help you understand what your users really think and use it in your ads.
- Break the advertising 4th wall with self-aware ads. Bonus: The Cliché Catalog (150+ ideas).
- The "Flaw + Feature" method that will help your brand become more approachable.
- How to turn bad reviews into great ads and why you should write fake 1-star reviews.
- Idea screening: Principles that will help you select your best ideas.
- Refine and compress your copy to make it stick, with and without AI.
- Selling: My presentation template and arguments that will convince your boss or board to run your weird ads.
- Course summary: Cheat sheets and checklists that sum up the course's key lessons and techniques.
Bonus: The BPFA Creative Handbook
Infinite Inspiration
250+ ad examples
Cheat Sheets
Including a printable one-pager with all my ad recipes
AI Prompt Library
Dozens of prompt templates to speed up your process
Checklists
The ultimate static ad checklist, and many others
Templates
Including my client presentation template to help you present and sell your ads
Resources
Like my 50 copyright-free meme templates you can run as ads, and more.
Individual
$
497
(USD)
What's included:
- 3.5 hours of videos
- 60 lessons and 11 exercises
- AI prompt library
- 300+ ad and copywriting examples
- Personal chat and email support from Shlomo
- 33 step-by-step ad recipes
- Lifetime access, including future updates
- Bonus Handbook and workshop template
- Certification
30-day money back guarantee
I know it's hard to know if the course is right for you before trying it, so I want to make it a no-brainer for you. If you're not satisfied with the course for any reason, just send me an email within thirty days of your purchase, and I'll give you a full refund, no questions asked.
Meet your instructor
creative partner
Hey, I'm Shlomo,
I've created ads and led creative workshops for companies like Semrush, Monday.com, Siemens, AppsFlyer, Riverside, HiBob, Similarweb, and dozens of other startups.
Boring Products, Fun Ads captures the brainstorming system I've developed over the years.
Frameworks, real ad examples, and AI prompts that helped me and thousands of marketers ship their best-performing ads.
And I'm sure you're going to make some amazing ads with these tools :)
Questions? Objections?
Is there support available if I need help?
Absolutely. Just drop me a line in the support chat or at Shlomo@unbore.com and I'll reply ASAP.
What if we don't have time and budget for creative ads?
The course focuses on low-budget static ads you can produce in-house, even if you're a team of one and only have access to stock photos. And sure, creative ads take more effort, but one great ad can do the work of ten. Plus, my ad recipes will help you develop ideas quickly and ensure you never get stuck.
Do I need any prior knowledge or tools?
No. You just need internet access and your beautiful brain. We'll use some free tools like ChatGPT and Canva, but even that's optional.
What if my boss prefers boring ads?
Convincing management to try new things isn't always easy. But I'll give you all the tools and arguments that have helped me sell my ideas even to the most old-fashioned CEOs. Plus, once they see the results, they'll ask for more :)
Is there a completion certificate?
Of course. You'll get a certificate once you complete the course.
Do fun ads perform?
I've worked with dozens of tech companies. Fun ads outperformed boring ads every time. Users even share them and talk about them during demos. Just try it, and you'll see.
Where do I log in? (For existing students)
You can always access the course and handbook here: bpfacourse.com
Is the payment secure?
Yes, all payments are processed securely through Paddle (similar to Stripe). They use the highest security standards, and I never access or store any of your payment information. Payment options include credit card, PayPal, Apple Pay, and more.
When will I see results?
Immediately. My ad recipes are simple and practical. You'll create your first ads within 10 minutes of starting the course.
Who is this course for?
Growth Marketers, Copywriters, Designers, Content People, Product Marketers, Founders, Brand Experts, and anyone who wants to create awesome ads.
What if my product isn't boring?
That's the secret: your product isn't boring. There's a stigma that B2B and SaaS products are boring, but I think SaaS is way more interesting than "cool" products like soda or sneakers.
Do you offer team discounts?
Yes, if five or more people from your team are interested, email me for a 20-45% discount, depending on your team size.
Will the course work for B2C SaaS companies?
Yes, absolutely! I originally learned and developed most of the techniques I teach while working for B2C brands and agencies. I've simply adapted them for the B2B SaaS space, so the recipes will work for any product. However, most examples in the course are focused on B2B.