How to use visual hook archetypes to stop the scroll
When I write an ad script, I spend 50% of my effort on the first three seconds. Today, I'll show you 24 visual hook examples from tech companies.
Tutorials
Creative ad tutorials for B2B marketers. Learn copywriting, art direction, scriptwriting, video production, and brainstorming.
How to flip phrases and get great headlines in five minutes
Common phrases are the perfect material for copy. Here's how you can subvert expectations to grab attention quickly.
How to create visual ads that stop the scroll
Visuals drive more engagement and emotional response than text. But most copywriters (myself included) think verbally. Here's the solution.
How to use square storming to come up with dozens of ideas
Coming up with new ads is hard but a technique I learned from Pablo Rochat makes it easier.
How I get clients as a freelance creative
The freelance market is tough. Today, I'll share everything I've learned about finding clients.
How to write email campaigns using the QUEST copywriting formula
The 5-step formula I use to write my email campaigns. Example: my course launch campaign.
How to sell weird creative ideas to C‑Level
The 7-step framework I use to sell my weird ideas to clients.
How to use AI research to come up with relatable ad headlines
A simple prompt that helps me find customer insights
How to stop writing generic 404 pages
Turn your 404 error page into the most entertaining part of your website instead of the most annoying one.
How to make funny ads using Bergson’s humor mechanisms
Philosopher H. Bergson discovered the mechanisms that make humans laugh. Here's how to use them for marketing.
How to become a creative thinker
Dr. Edward de Bono devoted his life to creative research. These are his 12 greatest lessons.
How to write terrible headlines to unblock yourself
Fear of failure kills creativity. This quick exercise helps me overcome the fear.
How to create visual ads that require almost no copy
Three techniques I use to create engaging ads with almost no copy.
How to write creative headlines with ChatGPT
Give me 7 minutes, and I'll show you how to turn AI into your creative partner instead of your opponent.
How to become a meme marketing master
I've generated 3M+ views with memes. Here’s my quick and simple meme creation process...
How to learn copywriting from scratch and for free
If I had to start my career from scratch, here's how I'd do it...
How to brainstorm endless ideas with Osborn’s Checklist
Creative ads helped turn Snickers into the world's best-selling candy bar. I watched every single ad and noticed something: they all use an old but powerful technique.
How to disarm ad haters
People hate try-hards and hate to be sold to. But most ads are a combination of the two. Try this instead...
How to find names for startups and products
My complete brand naming process, 45+ naming tools, and how I use AI for naming.
How to write puzzle ads that make people think
Whether it's Cannes or D&AD, the most awarded print ads have one thing in common: Puzzle Advertising.
How to write and format video scripts with AI
Let’s write a short video script for my audience – freelance creatives.
How to write question headlines that readers want to answer
Research shows that asking questions in a conversation makes you more likable. I think this goes for brands, too.
How to write comedy ads like Ryan Reynolds
Reynolds's greatest ads, comedy toolbox, and 18 thought-starters that will help you write funny ads.
How to use my Creative Block SOS kit to get unstuck
Pretty much all I know about my nemesis: creative block.
How to use ChatGPT to do copywriting research with these 44 prompts
Sure, ChatGPT isn't very creative. But it's a brilliant research assistant. Here are 44 research prompts I use every month.
How to run better briefing calls with my one-page template
All the questions I ask clients before I start working on a campaign.
How to define your brand voice using the 100 Characters exercise
Vikki Ross's technique for developing an engaging brand tone of voice, with and without AI.
How to write Silver Lining ads that flip a negative into a hook
The technique I used to write the IKEA ads that got me my first internship.
How to create pattern-breaking LinkedIn ads
My process for creating B2B ads that get noticed: Message → Image → Headline → Validation → Captions.
How to write headlines fast in five simple steps
If I had only one hour to come up with an ad, this is how I’d do it. Learn how to brainstorm creative headlines in five simple steps.
How to manipulate ad visuals with Photoshop AI
I'm not a big fan of Adobe software, but Photoshop has three incredible AI features that I use all the time.
How I created and promoted my online course ($34k launch)
A transparent review of the process, tools, and frameworks I used to create Boring Products, Fun Ads.
How to make side-by-side ads in 5 Minutes
Is it possible to create a fun ad in five minutes? Sure, if you're using the Side-by-Side recipe.
How to create ads people keep, not skip
How I create save-worthy ebook ads in three simple steps.
How to ask questions that lead to great ideas
My favorite agency self-promo ads and 10 questions to help you create similar ideas for your brand.
How to create captivating ad compositions
16 techniques by the world's top ad photographer
How to develop good ad taste
In the AI age, good taste is more important than great prompts. Here's how to develop yours. Bonus: my fav ads.
How to use Range Ads to promote a few features at once
Sometimes, showing a brand's full range of offerings can really pay off. Here are two ways I do it.
How to use “Pull Back & Reveal” to surprise your audience
"Pull Back and Reveal" is a classic cinematic technique. Let’s use it to make some ads.
How to write creative headlines using Osborn’s Checklist
Today, I'll show you how Osborn's Checklist can be used to write headlines.
How to make creative B2B ads like IBM
IBM's old ads are a masterclass in B2B advertising. Here are 9 principles I've learned from them.
How to make AI video ads without the cringe
AI video can't replace real production yet. But here are three ways I'm already using it in my work.
How to turn clichés into catchy headlines
Let's write a DoorDash ad with a simple formula that copywriters love: "[cliché], but [twist]."
How to steal ad ideas like an artist
3 rules for stealing ads while staying original and ethical.
How I run my creative workshops, step-by-step
Here's the framework I use in workshops to help tech companies generate new ideas every time.
How to turn comedy one-liners into ad copy
If you wanna learn copywriting, don’t read ads – watch stand-up comedy.
How to announce new features so that people actually notice
I'm thrilled and honored to share this copywriting technique with you.
How to use literary devices to write sticky headlines
I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.
How I use AI deep research to make relatable ads
Chat GPT has some pretty clever features. Here's how I'd use them to make an ad for Frontify.
How to write understatement ads when everyone is overhyping
If most ads are like overexcited golden retrievers, understatement ads are cats. Let's make some.
How to make legal loophole ads and turn restrictions into ideas
Legal restrictions often kill good ads. But sometimes, they inspire genius ideas.
How to create typographic ads
Turn plain copy into expressive visuals. Typographic ads are the perfect mix of copy and design.
How to execute big ideas on a tiny production budget
Making video ads doesn’t always mean spending $50k. Sometimes all you need is a tiny production.
How to write and produce realistic AI video ads that actually convert
I created an AI ad for HiBob. It brought in so many leads that we’re now turning it into a CTV ad.
How to avoid the boring screenshot trap when advertising tech products
Making ads for tech products is hard because product screenshots are boring. Here's what Volkswagen did.
How to use Nano Banana to make memorable ad visuals
Oh, Nano Banana. The greatest AI image tool. Here are 12 ways I use it to make ads: 01. Change Hairstyle Prompt: Mess up her hair so it looks like a full-on bad hair day: Uneven volume, frizzy strands, pieces sticking out in random directions and covering her face. 02.